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BIRKENSTOCK
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YOUR BEST FOOT FORWARD
At BIRKENSTOCK, we’ve spent more than two centuries creating products that make the lives of our customers easier and better. As the inventor of the iconic footbed, we value well-being, curiosity, creativity and innovation. We are committed to foot health and driven by our vision to provide people around the world with healthy, comfortable and sustainable high-quality products. We are deeply rooted in tradition, our commitment to craftsmanship and the promise of an ultimate product experience.
"As Director of Sales Planning & Allocation EMEA, I oversee the strategic frameworks that empower our management, buying, and sales teams to make informed, forward-looking business decisions across an increasingly complex region. Over the past few years, my role at BIRKENSTOCK has evolved significantly, with expanding responsibilities, greater influence on strategic planning, and the exciting transition toward our IPO.
What continues to inspire me every day is the combination of a highly dynamic environment, a strong and collaborative team, and the freedom to shape new ideas. Together, we build modern planning structures and lay the foundation for reliable sales forecasts and market analyses.
Before joining BIRKENSTOCK in 2021, I admired the brand from the outside, impressed by how it bridges heritage and innovation while resonating with all generations. Today, I’m grateful to contribute to this journey from within"
Jan Herrmann,
Director Sales Planning & Allocation EMEA
“In June 2020, I joined BIRKENSTOCK as Customer Service Agent and have now worked my way up to Team Lead Customer Service Europe in Cologne. Together with my colleagues from Spain, France, Denmark, Poland etc., I try to do everything in my power to help and support our business customers and to keep an eye on all internal processes so that the ordered goods arrive at the right place at the right time. I love my job because there are new challenges every single day.
We provide customer support to customers in many countries and I enjoy working in such an international environment. Already during my application process I noticed that BIRKENSTOCK offers a perfect mix of tradition and innovation and that there’s a diverse team made up of young people as well as more experienced colleagues. I also think it’s very fascinating that our products are popular across generations, regions and cultural groups.”
We provide customer support to customers in many countries and I enjoy working in such an international environment. Already during my application process I noticed that BIRKENSTOCK offers a perfect mix of tradition and innovation and that there’s a diverse team made up of young people as well as more experienced colleagues. I also think it’s very fascinating that our products are popular across generations, regions and cultural groups.”
Marina Bityutskaya,
Teamlead Customer Service Europe
“As Vice President of Product Creation, I am responsible for all pillars of product creation, including innovation, design, development, product line management, and premium products. I lead a team of 70 people who are solely dedicated to product creation, ensuring that we always preserve the essence of the BIRKENSTOCK DNA. The footbed has always been central to BIRKENSTOCK’s product philosophy, and it is our top priority to ensure that everything we develop aligns with our orthopedic and biomechanical values. My team has direct access to our plants in Germany and Portugal, which allows us to put our hands-on mentality to the test and maintain the functionality and quality of our products, even at larger production volumes. I am passionate about developing new products – especially here at BIRKENSTOCK, where every product we create is centered around functionality.”
Cansu Elman,
Vice President Product Creation
“I began my journey at BIRKENSTOCK in 2021 with an apprenticeship in office management, gaining insights into Accounting, HR, and Controlling. These experiences helped me transition into finance. After completing my apprenticeship, I joined the Accounts Receivable team. In my current role, I manage accounts within the 1774 segment, including cosmetics clients, and oversee intercompany topics and reconciliations. I handle open items, resolve payment discrepancies, support dunning, and maintain customer accounts in SAP. Over time, I have taken on more complex tasks independently. I particularly value the structured workflows and the reliable teamwork. The transition from apprentice to permanent employee was smooth, and I was able to take on responsibility early on. It's motivating to work in an environment that values accuracy and supports continuous professional development.”
Ammar Asmir,
Accountant Receivable / Debitorenbuchhaltung
“I joined BIRKENSTOCK in February 2018, initially building the e-commerce framework for the Chinese market. My interest in German culture and language helped me connect with the brand's core values: craftsmanship, authenticity, and long-term thinking.
In recent years, our online business has experienced solid double-digit annual growth through marketplace expansion, category development, and assortment optimization. Our ability to respond quickly and precisely to market dynamics has been key to this success.
As BIRKENSTOCK grows in China, I’m excited to learn across sales channels and collaborate with dedicated colleagues locally and globally. Together, we uphold the brand’s premium position. Each milestone reinforces my commitment and confidence in our long-term potential. For me, BIRKENSTOCK is more than a job – it’s a journey defined by shared values and continuous learning.”
In recent years, our online business has experienced solid double-digit annual growth through marketplace expansion, category development, and assortment optimization. Our ability to respond quickly and precisely to market dynamics has been key to this success.
As BIRKENSTOCK grows in China, I’m excited to learn across sales channels and collaborate with dedicated colleagues locally and globally. Together, we uphold the brand’s premium position. Each milestone reinforces my commitment and confidence in our long-term potential. For me, BIRKENSTOCK is more than a job – it’s a journey defined by shared values and continuous learning.”
Diana Zhao,
Head of E-Commerce Greater China
BECOME A PART OF OUR JOURNEY
As part of our team, you will help create something magical for the people who use our products. The passion that goes into our work guarantees the quality for which our products are known worldwide.
We are an equal opportunity employer. We do not discriminate based on race, colour, ethnicity, gender identity, sexual orientation, disability, age, or religion.
We offer all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities.
Sounds exciting? It is.
We are an equal opportunity employer. We do not discriminate based on race, colour, ethnicity, gender identity, sexual orientation, disability, age, or religion.
We offer all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities.
Sounds exciting? It is.
We Create Profits and Prosperity
We Care About our Communities and Environment
We Promote Team Member Growth and Happiness
We Create Profits and Prosperity
We Create Profits and Prosperity
We Create Profits and Prosperity
We Create Profits and Prosperity
We Create Profits and Prosperity
We Create Profits and Prosperity
